Available from: followed by the web address (URL).(2001), "McDonald’s: “think global, act local” – the marketing mix", British Food Journal, Vol. (Ed.) Research in Consumer Behavior, Emerald Group Publishing Limited, pp. (2010), “Consuming cool: Behind the unemotional mask”, In: Belk, R.W.
Surname of chapter author(s) followed by initialsīelk, R.W., Tian, K. (2001), "McDonald’s: “think global, act local” – the marketing mix", British Food Journal, Vol. Surname of author(s) followed by initial(s). String of references should list authors’ names alphabetically, separated with a semi-colon. The results (Vroom, 1960) were quite striking Vroom's results (1960) were quite striking Surname and date of publication in parenthesis, style as appropriate. The post-quote addition indicates the way by which it is also known: the author-date system. When you are quoting someone else’s opinion or researchĪ simple parenthetical reference is made in the body of the text. For example, 'While information sharing between the private and public sector has improved since 9/11, sharing of information requires additional enhancements (Dacey, 2002).'. When you use a direct quotation from another author. 
When do you use the Harvard referencing system?
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